EZ Flower & Floral Design

When we look at a floral design the proportion of space the design has is what gives us the feeling whether the design is appealing or not.  If it’s way out of proportion, we immediately feel uncomfortable with the design.  And when those proportions are accurate, we know that it looks right to us.  The [...]

The touch and beauty of flowers is an incredible way to associate with nature and the world.  Everywhere there are some types of foliage and flowers that enhance and enrich the land.  Our exposure to these wonders is something we take for granted on a daily basis.  If we stop, look, touch, and smell we [...]

Today’s economics have created a different world for all of us.  Having more personal skills is the key to personal and financial success.   We all must learn new techniques to advance ourselves, while making our home lives better, more beautiful, and much more comfortable.  That’s where my E-Z Flower Design program comes into play.  Just learning [...]

The most important step in creating sympathy designs is LISTENING to your customer to know the feeling  they want to convey with this last gift to their loved one.   Maintaining this philosophy will enable your work to be wonderfully fulfilling while giving the client the peace of mind they so well deserve.  Once the “ambiance” of the [...]

Joe Guggia AIFD (aifd.org) was a featured floral designer at Cal Poly, San Luis Obispo, Ca. for the Horticulture Department’s annual Christmas Open House.  Mr. Guggia led a program concentrating on the instruction of designs using assorted, creative foliages that thrive on California’s Central Coast.  The Open House is a yearly event held in the greenhouse [...]

Joe Guggia AIFD (aifd.org) was a featured floral designer at Cal Poly, San Luis Obispo, Ca. for the Horticulture Department’s annual Christmas Open House.  Mr. Guggia led a program concentrating on the instruction of designs using assorted, creative foliages that thrive on California’s Central Coast.  The Open House is a yearly event held in the greenhouse [...]

One day a few weeks ago, a client came into our new retail addition, Trio Home Lifestyles.  She and her husband are from local prominent families, but had moved to Northern California for about 8 years.  The husband recieved a promotion which brought them back to our area where they purchased a home about a [...]

Joe Guggia’s Camfeldt’s Flowers and Gifts has relocated to a beautiful new center, Heritage Oaks Plaza in Santa Maria Ca., with an upgraded ambiance that will wow every client that enters.  The decor is Old World Mediterranean heavily influenced by our Asian and Far Eastern neighors,  incorporating today’s ecclectic colors and styling.  The Guggia’s (along with their son Nathan) [...]

Creating sympathy designs can be a wonderful way to express your design skills, while giving your client a beautiful way to honor their loved one.  Some people shudder at the thought of making floral displays for those that are deceased, but I have always looked at this as I am the one that is lucky enough [...]

Joe Guggia AIFD (www.aifd.org) owner of Camfeldt’s Flowers and author of the “E-Z Flower Design” guide series was honored to be asked to assist with the floral designs for Fiesta Floats, winner of this year’s Grand Prize Trophy for the float sponsored by The Rainbird company.  Working with about 25 other floral designers from accross the US, the [...]