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Space Realationship in Floral Design

Joe Guggia — Thu, 16 Jul 2009 15:28:42 +0000

When we look at a floral design the proportion of space the design has is what gives us the feeling whether the design is appealing or not. If it’s way out of proportion, we immediately feel uncomfortable with the design. And when those proportions are accurate, we know that it looks right to us. The building of an floral arrangement is the same as construction of a building in that every component must be made to scale of the surroundings and the internal building of the unit. The general height instruction ifor a floral design is to create the design 2.5 times the height of the container and not more than 1 time on either side of the container. Many designs I create are within these specifications but are moderated to accommodate the various containers we use. True floral design experience lies in knowing how the adjustments can be made and to execute them properly for the proper result. And nothing can give you the correct results like professional training by an experienced floral designer, especially with the use of my E-Z Flower Design series. The proper placement of each flower gives the design the correct balance and look for a completed project that the client will love, appreciate, and want more of. The more you practice, the more you will understand and become the floral designer you crave to be!

The Love of Flowers

Joe Guggia — Wed, 15 Jul 2009 13:56:42 +0000

The touch and beauty of flowers is an incredible way to associate with nature and the world. Everywhere there are some types of foliage and flowers that enhance and enrich the land. Our exposure to these wonders is something we take for granted on a daily basis. If we stop, look, touch, and smell we can have a momentary feeling of peace and calm. It doesn’t take hours; just a few minutes to enjoy that which fills our spaces with beautiful abundance. And taking these flowers into our personal spaces gives us something that no other entity can achieve. So take a moment, cut or buy some flowers and use my E-Z Flower Design instructions to make your space the most special ever!

The Value of Learning Floral Design in Today’s Financial Venue

Joe Guggia — Sat, 04 Jul 2009 15:33:24 +0000

Today’s economics have created a different world for all of us. Having more personal skills is the key to personal and financial success. We all must learn new techniques to advance ourselves, while making our home lives better, more beautiful, and much more comfortable. That’s where my E-Z Flower Design program comes into play. Just learning to take your garden flowers and placing them CORRECTLY in your vase can give you and your loved ones an incredible uplifting experience that cannot be replaced by any other outside source. And the personal satisfaction is something we all need and yearn for. It’s wonderful to learn new and exciting things, even if we never think we could achieve these. We all must put ourselves out there to get the rewards!

Creating Sympathy Designs

Joe Guggia — Sat, 28 Feb 2009 21:32:20 +0000

The most important step in creating sympathy designs is LISTENING to your customer to know the feeling they want to convey with this last gift to their loved one. Maintaining this philosophy will enable your work to be wonderfully fulfilling while giving the client the peace of mind they so well deserve. Once the “ambiance” of the design is decided, the choice of flowers can be discussed. Unless the client has specific varieties in mind, you may suggest items that will convey the feeling they are trying to express to (or for) the deceased. If the loved one surrounded themselves with country styles, suggest a “gardeny” look for the spray with suggestions of larkspur, tulips, opened roses, iris, etc. that will convey that country feeling. But always let them know that some floral items may not be in season, or not available at the time. Assure them that you will select items that will reflect exactly what feelings they want to convey. Doing this gives you the freedom to utilize that which you have on hand (making you very happy while making the client very happy) and that is a win/win situation. This business is not just about creating fun and beautiful designs; it encompasses a whole realm of things from clients emotions, your emotions, current styles, past styles and many more things that suggest the designs you create.

Seminar at Cal Poly

Joe Guggia — Sat, 28 Feb 2009 21:32:06 +0000

Joe Guggia AIFD (aifd.org) was a featured floral designer at Cal Poly, San Luis Obispo, Ca. for the Horticulture Department’s annual Christmas Open House. Mr. Guggia led a program concentrating on the instruction of designs using assorted, creative foliages that thrive on California’s Central Coast. The Open House is a yearly event held in the greenhouse area of the Agricultural Department of the University where there are large, outdoor landscaped areas created by current and past students, as well as hundreds of Pointsettia plants, succulents, and other assorted outdoor foliages that the students sell during this time as well as all year.

Seminar at Cal Poly

Joe Guggia — Sat, 28 Feb 2009 20:16:10 +0000

Staging Client’s Home

Joe Guggia — Wed, 23 Apr 2008 13:45:20 +0000

One day a few weeks ago, a client came into our new retail addition, Trio Home Lifestyles. She and her husband are from local prominent families, but had moved to Northern California for about 8 years. The husband recieved a promotion which brought them back to our area where they purchased a home about a year ago. Most of the 40 year old house had been updated, and is in a beautiful area. But with two small children and an active social life, the interior needed new touches of furntishings and accessories. With the new purchase of Trio Home Lifestyles, I suggested bringing the furniture and other items I believed would work for their style and home. So we set a date, loaded couches, tables, ottomans, candles, plants and permanent designs, and went to work. With a large downstairs, the separate living room became a functional dining area making the existing dining room a “poker room” to enjoy with other couples. A hanging candled chandeliere was added above the rectangular dining table, with a red couch for sitting on one side, and a Malaysian bench on the other. Live succulent plantings are on the dining table, as well as in the chandelier (easy to care for and a great look for today’s styles). New coordinating love seats in the family room area gave them comfortable seating and lounging, while creating a space that is inviting as well as practicle. A smaller round table in the corner of the family area enables them to eat together, but also a place where they children can draw and do crafts. The entry became more complete with a small Chinese chest, a mirror hidden under a bed, candleholders, and two cement urns from the patio area of Trio adorned with permanent bromiliads for easy care. All in all, it was a “win-win” situation, profitable, and extremely exciting to be able to create. What I want you all to get from this is that because of designing flowers in our flower shop, our abilites have grown to encompass a much wider range of versatility creating a whole new area to make our financial goals a success. But I was willing to set all the items up with no financial commitement from the client, banking on the fact that our skills would prove to be profitable in the end.

Flower Shop has new location

Joe Guggia — Sun, 02 Mar 2008 16:17:04 +0000

Joe Guggia’s Camfeldt’s Flowers and Gifts has relocated to a beautiful new center, Heritage Oaks Plaza in Santa Maria Ca., with an upgraded ambiance that will wow every client that enters. The decor is Old World Mediterranean heavily influenced by our Asian and Far Eastern neighors, incorporating today’s ecclectic colors and styling. The Guggia’s (along with their son Nathan) have also purchased Trio Home Lifestyles, the home decor shop adjacent to the new location. This establishment is 5 years old, and has been lovingly nurtured by sisters Wendy Snow and Karin Jansson, who are proceeding with their professional lives in new adventures. An arch will be opened between the two stores and will create a total buying experience for all those that enter. Finally in the location they have wanted during almost 30 years in business, the Guggias are “reborn” and eager to continue on their quest for the most beautiful surroundings and offerings for their floral family. Camfeldt’s Flowers and Gifts, where your floral dreams do come true!

Designing Sympathy Creations

Joe Guggia — Mon, 25 Feb 2008 15:25:29 +0000

Creating sympathy designs can be a wonderful way to express your design skills, while giving your client a beautiful way to honor their loved one. Some people shudder at the thought of making floral displays for those that are deceased, but I have always looked at this as I am the one that is lucky enough to have been chosen to create the last gifts that represent this person in their life. When first speaking to the client always get a feel for what the deceased was about. Did she love to garden? Was he an avid fisherman? When your client sees how much you care, they will feel so much better and will trust your work and decisions. Next it is important to see if the client knows which flowers or colors were their loved one’s favorites. If their is no knowledge of this, then suggest types and/or colors that will go with the style selected. With the freedom to select the flowers, you’re able to utilize that which is at hand to use your expertise to the convey the feeling wanted. Absorb this information, and know that it is a key factor in continuing your floral journey.

Working on Rosebowl Floats

Joe Guggia — Thu, 17 Jan 2008 16:06:49 +0000

Joe Guggia AIFD (www.aifd.org) owner of Camfeldt’s Flowers and author of the “E-Z Flower Design” guide series was honored to be asked to assist with the floral designs for Fiesta Floats, winner of this year’s Grand Prize Trophy for the float sponsored by The Rainbird company. Working with about 25 other floral designers from accross the US, the team did everthing from cleaning the thousands of flowers that arrived, prepping all the foam insertions for the floats, and many hours of the designing of the flowers onto the floats for the final display at the parade. Hundreds of dignitarys and residents from the United States, Europe, Asia and other spots in the world were taken on continuous tours with commentators at each float two days before the parade. “It was an exciting (and very physical!) adventure, and I am very proud to have been a part of the crew, and looking forward to particiapating again next year”, said Guggia. More about Joe Guggia can be read in the “about” section of this site.