http://ezflowerdesign.com by Joe Guggia Thu, 23 Jul 2009 14:36:31 +0000 http://backend.userland.com/rss092 en I've been doing this floral design thing for over 30 years (over 40 in the industry) and I gotta tell you that it's no easy task.  It is a constant learning process that really takes fortitude and an extreme passion for the design industry.  There are always new things to ... http://ezflowerdesign.com/2009/07/23/checkn-out-the-design-process/ When we look at a floral design the proportion of space the design has is what gives us the feeling whether the design is appealing or not.  If it's way out of proportion, we immediately feel uncomfortable with the design.  And when those proportions are accurate, we know that it ... http://ezflowerdesign.com/2009/07/16/space-realationship-in-floral-design/ The touch and beauty of flowers is an incredible way to associate with nature and the world.  Everywhere there are some types of foliage and flowers that enhance and enrich the land.  Our exposure to these wonders is something we take for granted on a daily basis.  If we stop, ... http://ezflowerdesign.com/2009/07/15/the-love-of-flowers/ Today's economics have created a different world for all of us.  Having more personal skills is the key to personal and financial success.   We all must learn new techniques to advance ourselves, while making our home lives better, more beautiful, and much more comfortable.  That's where my E-Z Flower Design program ... http://ezflowerdesign.com/2009/07/04/the-value-of-learning-floral-design-in-todays-financial-venue/ The most important step in creating sympathy designs is LISTENING to your customer to know the feeling  they want to convey with this last gift to their loved one.   Maintaining this philosophy will enable your work to be wonderfully fulfilling while giving the client the peace of mind they so well deserve.  ... http://ezflowerdesign.com/2009/02/28/creating-sympathy-designs/ Joe Guggia AIFD (aifd.org) was a featured floral designer at Cal Poly, San Luis Obispo, Ca. for the Horticulture Department's annual Christmas Open House.  Mr. Guggia led a program concentrating on the instruction of designs using assorted, creative foliages that thrive on California's Central Coast.  The Open House is a yearly ... http://ezflowerdesign.com/2009/02/28/seminar-at-cal-poly-2/ Joe Guggia AIFD (aifd.org) was a featured floral designer at Cal Poly, San Luis Obispo, Ca. for the Horticulture Department's annual Christmas Open House.  Mr. Guggia led a program concentrating on the instruction of designs using assorted, creative foliages that thrive on California's Central Coast.  The Open House is a yearly ... http://ezflowerdesign.com/2009/02/28/seminar-at-cal-poly/ One of the most wonderful things about contemporary floral design is the availability and use of creative foliage and flora.  Living on California's Central Coast, I'm extremely fortunate to be able to plant and grow many useful items such as succulents, a variety of asparagus ferns, curly willow, yarrow, various ... http://ezflowerdesign.com/2008/05/24/selecting-yard-plants/ One day a few weeks ago, a client came into our new retail addition, Trio Home Lifestyles.  She and her husband are from local prominent families, but had moved to Northern California for about 8 years.  The husband recieved a promotion which brought them back to our area where they ... http://ezflowerdesign.com/2008/04/23/staging-clients-home/ The greatest part of today's design world is the access to the many interpretaions of the field.  A definate marker is the integration of Asian Design.  Although our flower designs may not be exclusively Ikebana, the reference is quite noticable, making the "art" expand to what it is today.  Our ... http://ezflowerdesign.com/2008/04/11/asian-design-influence/